Of course, upsell and cross sell do not only involve the world of retail or flight bookings. In the Hospitality industry, in fact, they are widespread and most accommodation facilities have started to use them regularly.In hospitality, in fact, upsell and cross sell are part of the property management sector called Hotel Revenue Management.. There are two main reasons for this spread.. In the hospitality industry, cross-selling is a strategic approach to offer additional products or services that complement the guest’s original purchase. By providing relevant and personalized recommendations, hotels can enhance the guest experience and increase revenue. To effectively cross-sell in the hospitality industry, it’s important.
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Being able to identify your high-intent users and capitalizing on their interest in your property can help drastically improve the visibility and prowess of your upsells. 3. Craft exclusive deals and add-ons around special dates. Welcome Layer promoting a romantic dinner with a built-in CTA button.. Monthly revenue is $315,000 and your hotel runs at 25% net operating margins or approximately $78,000 in profit each month. Now imagine that 1 in 5 guests simply upgrades to a room type that costs $50 more per night. That upsell revenue is $21,000/month at a 100% margin meaning your hotel’s profitability increases by 27% which is massive.
